The UK's #1 Roofing SEO Agency

A general agency learns your industry as they go. We already know it. We know which roofing keywords convert (roof repair vs roof replacement vs re-roof), how seasonality affects search volume in the UK, how homeowners compare roofers on Google, and what a high-converting roofing website looks like. This depth means faster results and fewer wasted months on strategies that work for e-commerce but not trades.

Not necessarily. We assess your existing site first. If it's technically sound and can be optimised, we work with it. If it's slow, non-mobile-friendly or built on a platform that limits SEO performance, we'll recommend a rebuild as part of the strategy. Our web design service is built specifically for roofing companies and forms the foundation of strong SEO.

We report on what matters: calls, form submissions, ranking positions and Map Pack visibility. You receive a monthly report showing keyword movements, lead sources and campaign performance. We also set up call tracking so you can hear exactly how enquiries came in and attribute revenue to specific campaigns. You'll never be left guessing whether your investment is working.

Yes. Bad SEO — spammy links, duplicate content, keyword stuffing, poor technical foundations — is more common than you'd think in the trades sector. We conduct a full audit, identify any penalties or algorithmic issues, and build a clean recovery strategy. Recovery takes longer than starting fresh, but it is absolutely achievable with the right approach.

Your Google Business Profile (formerly Google My Business) is the listing that appears in the Map Pack — the three-business panel at the top of local search results. For roofers, this is often the single most valuable piece of digital real estate. A fully optimised GBP with genuine reviews, accurate service categories, regular posts and photos consistently outperforms organic website rankings for local intent searches. We set up, optimise and actively manage your GBP as a core part of our local SEO service.

For most roofers, running Google Ads while SEO builds is the smartest approach. Ads deliver calls from day one; SEO builds the long-term foundation. Once organic leads are sufficient — typically by month 5 or 6 — many clients scale back paid spend while keeping it running for emergency and high-value terms. The two channels complement each other rather than compete.

When you sign with us, we lock your service area. We will not take on another roofing company operating in the same market while you are a client. This means our keyword research, content and link building strategies are working entirely for your growth — never inadvertently boosting a local competitor. Territory boundaries are defined by agreed service area, typically a radius around your base or specific towns and postcodes.